6 Key Metrics That Impact Webinar Performance: Before, During and After
Not all demand generation webinars are created equal – some inspire you while others bore you. Ever wonder why? Producing, delivering and hosting successful webinars means using metrics to know when you're on target, when you're not and what to do about it. Metrics not only help you navigate to attract and keep your target audience engaged, they add value after the webinar with actionable intelligence for you to establish a warm 1:1 conversation, to better qualify prospects and convert them into customers.
Join Mike Agron of WebAttract as he reveals 6 key metrics that will help you produce and deliver high-performing, high-impact webinars. Attend this interactive webinar to discover beyond email metrics:
· The 6 key benchmark targets for improving your webinars
· How to add value after the webinar ends
· Tips to convert webinar prospects into customers
Mike Agron is an entrepreneur, speaker, thought leader, author of “WebinarReady™” and “The Five Things You Need to Know About Webinar Audio”, and is also the Executive Webinar Producer and Co-Founder of WebAttract, LLC. WebAttract is a professional services organization of B2B webinar experts, helping sales and marketing professionals excel at using webinars for demand creation to convert more prospects into customers.
As an Executive Webinar Producer Mike has produced and moderated informational webinars for global industry brands such as Citrix Online, Dex One, Google, IBM, Intel, Microsoft, Oracle, Underwriters Laboratories as well as many emerging B2B and SMB firms.
Mike’s approach is to look at each webinar as a mini event, and uncover something unique that will delight his webinar audiences with an engaging experience. His ultimate objective is to help his clients meet and exceed their demand generation goals by acquiring fresh new sales leads, as well as promoting their brand awareness and thought leadership.
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Zoe O’Neil, Director of Paid Search, ClickThrough Marketing
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