Power Your Planning: Leverage Data to Make Marketing More Effective

Presented by

Christa Tuttle, Founder and CEO of Launch Marketing

About this talk

Today’s marketing and business landscape is filled with various social media platforms, content distribution channels, marketing automation tools, CRM systems and more. Each of these technologies generate datapoints and in order to make intelligent decisions from these marketing insights, B2B marketing execs need it to be accurate and up-to-date. Compiling and analyzing this data, however, can be a not-so-glamourous process. Join Launch Marketing and Marketing Pro Series CEO Christa Tuttle as she explores the importance of data-driven insights when developing and optimizing marketing activities to drive revenue. This presentation will discuss best practices for extracting the true value of data and leveraging it effectively across all components of an integrated marketing plan, from messaging to lead generation and more.

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