Customer Data Platforms (CDPs) Are In For 2022!

Presented by

Marianne S. Hewitt, Marketing Strategy and Technology Leader at The Growth Strategy Group

About this talk

Customer Data Platforms (CDPs) have been quietly gaining traction in recent years. That market is expected to grow substantially in the coming years. With privacy regulations and a cookie-less world, we are challenged to deliver what we hold dear - personalized engagement with our clients. CDPs will equip us to face this challenge. In this talk, we will: -Characterize CDPs -Discuss why you should be developing a business case for one -Tie data governance to successful implementation -Describe the role of a CDP in your privacy program -Discuss how they fit in your MarTech architecture in 2022 Takeaways: In this interactive webcast, we will exchange ideas about creating and maintaining a unified profile of your customers. You will leave the exchange with: -an understanding of why a CDP is a central component in your enterprise architecture -an appreciation of the benefits of implementing a CDP -an awareness of the role of data governance in the success of delivering customer experiences that promote trust -knowledge of the value of a CDP in your privacy program.

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