Customer Data Platforms (CDPs) have been quietly gaining traction in recent years. That market is expected to grow substantially in the coming years.
With privacy regulations and a cookie-less world, we are challenged to deliver what we hold dear - personalized engagement with our clients. CDPs will equip us to face this challenge.
In this talk, we will:
-Characterize CDPs
-Discuss why you should be developing a business case for one
-Tie data governance to successful implementation
-Describe the role of a CDP in your privacy program
-Discuss how they fit in your MarTech architecture in 2022
Takeaways:
In this interactive webcast, we will exchange ideas about creating and maintaining a unified profile of your customers. You will leave the exchange with:
-an understanding of why a CDP is a central component in your enterprise architecture
-an appreciation of the benefits of implementing a CDP
-an awareness of the role of data governance in the success of delivering customer experiences that promote trust
-knowledge of the value of a CDP in your privacy program.