How to Design Winning Go-to-Market (GTM) Strategies

Presented by

Allison J. Taylor, CEO & Founder at Thought Marketing

About this talk

As automation and AI take hold in marketing, more powerful tools are at our fingertips, but why and how should we use them? It all begins with strategy. This session, from an experienced Silicon Valley B2B tech marketing leader, focuses on elements of an effective GTM strategy, from messaging to roadmaps to sales enablement. Learn how these strategic building blocks form the essential basis from which SaaS and other tool selections are derived.

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