Social Media Strategies and Tactics Across Multiple Brands

Presented by

Bert DuMars, Newell Rubbermaid, VP E-Business & Interactive Marketing

About this talk

Sharpie, Graco Baby and Rubbermaid Social Media Case Studies Newell Rubbermaid has 13 global business units and more than 30 brands in its portfolio including Sharpie, Paper Mate, Uni-Ball, Expo Markers, Graco Baby, Levolor, Irwin Tools, Lenox Tools, Goody, Rubbermaid, Calphalon, Dymo, Parker and Waterman. This webinar will focus on three brands social media strategies and tactics with very different customer targets, goals and objectives: Sharpie, Graco Baby and Rubbermaid. The discussion will include how these three brands used limited resources, both financial and personnel, to successfully begin their social media marketing journeys. Examples and a current update on these social media programs will be discussed.

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