Kate Jacobsen, Sr. Marketing Programs Manager, Melodee Gates, Marketing Operations Strategist, Roma Patel (BrightTALK)
As a B2B marketers, having access to clean and accurate data allows for precise targeting and high-quality leads that minimize the time it takes to create new business. Clean data results in effective marketing, higher lead conversion, stronger prospect to customer relationships, and ultimately progress towards achieving ROI goals.
Join BrightTALK's marketing team as we walk through the importance of data and how our team stays on top of our data hygiene. We'll walk through best practices on all things data and tools that help us stay on top of this foundational aspect.