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Driving Value from a Hybrid Conference for Exhibitors and Organizers

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Shawn Elledge, Chief Engagement Officer, DemandCon and David Pitta, Director of Marketing, BrightTALK
Attending, exhibiting or organizing conferences and tradeshows involves a lot of coordination and effort – not to mention time and money. You can spend all year planning for a conference experience that comes and goes within a matter of days. But does it need to? Why can't tradeshows have a longer shelf life? Why can't you drive more value from your existing investment? Learn proven techniques from Shawn Elledge, co-founder of DemandCon and David Pitta, Director of Marketing at BrightTALK on how they extend the value of DemandCon for exhibitors and organizers.

Topics discussed will include:

•Increase sponsor and exhibitor pre-conference exposure using webinars and videos
•Extend the reach and shelf life of conference content
•Increase participation of physical and online audience using social
•Capture the essence of the show for post event marketing campaigns
Aug 16 2012
31 mins
Driving Value from a Hybrid Conference for Exhibitors and Organizers

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  • Title: Driving Value from a Hybrid Conference for Exhibitors and Organizers
  • Live at: Aug 16 2012 1:00 pm
  • Presented by: Shawn Elledge, Chief Engagement Officer, DemandCon and David Pitta, Director of Marketing, BrightTALK
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