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The ROI of Buyer Personas

In this webcast, John Sweeney and Richard Harris from DemandGen and James Ollerenshaw from Forrester will be discussing the reasons behind using buyer personas, the process of creating them for your organisation and some of the use cases and results. Get real input on how to increase your marketing
In this webcast, John Sweeney and Richard Harris from DemandGen and James Ollerenshaw from Forrester will be discussing the reasons behind using buyer personas, the process of creating them for your organisation and some of the use cases and results. Get real input on how to increase your marketing effectiveness with buyer personas.
Recorded Sep 13 2012 49 mins
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Presented by
Richard Harris, Senior Consultant, Demand Generation
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  • Title: The ROI of Buyer Personas
  • Live at: Sep 13 2012 12:00 pm
  • Presented by: Richard Harris, Senior Consultant, Demand Generation
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