The ROI of Buyer Personas

Presented by

Richard Harris, Senior Consultant, Demand Generation

About this talk

In this webcast, John Sweeney and Richard Harris from DemandGen and James Ollerenshaw from Forrester will be discussing the reasons behind using buyer personas, the process of creating them for your organisation and some of the use cases and results. Get real input on how to increase your marketing effectiveness with buyer personas.

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