The Perfect Answer for B2B Tech Marketing Intent Data: Imperfection
Allison J. Taylor, Founder & CEO, Thought Marketing LLC
About this talk
This topical, conceptual discussion for strategic leaders looks at the hype and reality of intent data. Algorithmic approaches to digital marketing such as artificial intelligence (AI) and account based marketing tools imply a perfect system. In fact, the people, processes and technologies that make for successful B2B tech marketing are quite imperfect, as this discussion adeptly explores. Listen to real-world stories and divergent perspectives on leveraging intent data from a Silicon Valley-based marketing pro and her invited SaaS start-up client. Put in your headphones, get away from your screen, and move that body while you freshen up your understanding of marketing approaches that lead to better business outcomes (all while improving your cardio).