Laura Patterson, President, VisionEdge Marketing
According to numerous studies Best-in-Class marketers do five things better and differently that enable them to improve their performance and prove their vaule. This interactive session will provide an insider’s roadmap on exactly what these select few marketers are doing to increase their revenue performance measurement and management. Explore a step-by-step guide, called “The Five “A’s”, to gain insight into how to achieve Best-in-Class level of excellence.
In this session learn:
- The current state of marketing performance measurement and management
- What do best-in-class marketers do differently to boost their revenue
- Five best practices you can implement right away
Bio: During Laura's career of 30 plus years she has owned and led various marketing, sales, and management initiatives. Laura’s areas of expertise include the science side of marketing – analytics, processes, systems, metrics, and research – as well as branding, customer loyalty and product rollouts. She has lectured and published numerous articles on performance management, marketing accountability and measurement, strategy, marketing automation and operations, as well as authored Metrics in Action: Creating a Performance Driven Marketing Organization, Measure What Matters: Reconnecting Marketing to Business Goals, and Gone Fishin’: A Guide to Finding, Hooking, Keeping and Growing Profitable Customers.