CDPs Power the Journey That Drives Demand

Presented by

Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group

About this talk

High growth businesses utilize data more effectively than their slower growth competitors (Deloitte). With most customer journeys online, personalized and trigger driven content guide the customer through the buying experience. This requires high quality data and a single view of the customer. Integrating data from multiple channels including offline In this talk, we will: -Present the characteristics of a CDP (Customer Data Platform) -Discuss capabilities of CDPs for data driven personalization and dynamic customer journeys -Demonstrate how CDPs can orchestrate omnichannel experiences -Depict a closed loop system from CDP to activation to transaction to integration back to the CDP -Discuss how CDPs fit in your MarTech architecture in 2022 Takeaways: In this interactive webcast, we will exchange ideas about creating and maintaining a unified profile of your customers. You will leave the exchange with: -an understanding of why a CDP is the foundation for Driving Demand -a firm definition of a CDP and the hybrid environment that is evolving ideas for “activating” a CDP for driving demand -an appreciation of the benefits of implementing a CDP

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