Kath Pay, Co-Founder, Plan To Engage
In this session, Kath Pay of Plan to Engage will discuss the WHAT, WHY and most importantly HOW of RPM and Email. RPM allows marketing to become accountable and with the email channel being the channel to drive the highest ROI, when they are used together, can boost your company's revenue significantly
We'll be involving the essential 5 components of RPM - Reach, Value, Conversion, Velocity and Return and we will look at:
What is RPM
Why would you want to implement RPM
How you can implement RPM within your email programme - including lead scoring, testing and optimising.