Seth Marrs, Principal Analyst at Forrester and David Pitta, CMO at BrightTALK
About this talk
Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table because they lack visibility into account and prospect behavior.
Purchase intent data unlocks a world of possibilities for any seller looking to create bigger and better opportunities. By understanding a buyer's digital interactions, sales can craft more relevant outreach, improve targeting, and create deeper long-term connections. This webinar, featuring Forrester Principal Analyst Seth Marrs and TechTarget’s David Pitta, will break down the power of intent data and its potential impact on your entire sales process.
Join us to understand:
· The latest research on how intent data can fuel sales activity
· Tactical applications of intent data for your sales and marketing teams
· Use cases on how companies are employing intent data for better sales results