Hafez Adel,Senior Director of Marketing and Caroline Watts, Marketing Associate at ReTargeter.
This session will outline how you can gather insights from your customer's on-site behavior to improve your website, your product, your marketing and your sales tactics. It will include several examples of data you can use to build a rich picture of what your customers care about, where their pain points are, and what messages resonate best.
Hafez Adel is the Senior Director of Marketing at ReTargeter. His past fields of work include non-profit advocacy, international development, and public interest law. In addition to his work at ReTargeter, Hafez serves as a marketing and social media consultant to several Bay Area musicians and visual artists and is an ardent supporter of the local art and music scene. Hafez has spoken on a wide range of topics ranging from social media for advocacy to branding and PR.
Caroline Watts is a Marketing Associate at ReTargeter, where she heads ReTargeter’s content strategy and email marketing. Caroline’s background is in political campaigning and intellectual property law. She has a degree in Economics from Stanford University, and has spoken about landing page optimization, digital marketing strategies, and retargeting.