Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI

Presented by

Scott Logan, SVP, Marketing, Kronologic

About this talk

ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about engagement? Are you still primarily using calls and emails when: -81% of calls from unknown numbers go unanswered (Pew Research) -82% of the 122 billion emails sent everyday are SPAM (DataProt) ABM engagement to most of us = email nurture stream + a sales cadence (calls and emails) + direct mailer. Join this session to learn how to: -Anchor ABM with high-impact engagement -Break through the standard “lead chasing” noise -Land discovery calls with your buyers in 1.2 touches within 10.6 days

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