Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI
Scott Logan, SVP, Marketing, Kronologic
About this talk
ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM:
But what about engagement?
Are you still primarily using calls and emails when:
-81% of calls from unknown numbers go unanswered (Pew Research)
-82% of the 122 billion emails sent everyday are SPAM (DataProt)
ABM engagement to most of us = email nurture stream + a sales cadence (calls and emails) + direct mailer.
Join this session to learn how to:
-Anchor ABM with high-impact engagement
-Break through the standard “lead chasing” noise
-Land discovery calls with your buyers in 1.2 touches within 10.6 days