Moving Beyond Activity: Increase your Focus on Quality Interactions and Yield

Presented by

John Steinert, Chief Marketing Officer (TechTarget) and Seth Marrs, Principal Analyst (Forrester)

About this talk

Buyer interactions across the sales cycle have increased significantly - yet sales reps only spend 18% of their time engaged with buyers. In response, many teams are pumping up sheer outreach volume - a short-sighted approach that is killing potential deals and long-term revenue. This webinar proves the key to more revenue is not more touches, but improving the quality of every touchpoint you do have. We'll show you how with just a 5% improvement with each interaction, you can increase your chances of winning a deal by 67%. Watch now to get key insight and guidance to: *Strike the right balance between volume and quality in outreach and cadences *Learn how to leverage intent data insights to increase touch quality *Identify and avoid "deal killers" that are preventing you from maximizing account revenue

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