Building Demand Gen is Still a People Business

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Presented by

Nate Spurgess (Service Express), Reyni Warsen (Service Express) and John Steinert (TechTarget)

About this talk

Service Express is a rapidly growing global tech services provider based in the Upper Midwest. To power their success, they’ve had to build successful demand generation and ABM capabilities from the ground up, and Intent Data’s been an important part of that. Join us as John Steinert, TechTarget CMO, talks with Nate Spurgess, and Reyni Warsen from Service Express, about how people have been critical to their build, as part of their own teams, with respect to the other members of their go-to-market organization, and, through their use of intent data, in their market understanding, their targeting, messaging and content, and both inbound and outbound motions alike.

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