Redefining the Role of Digital Advertising in Demand and ABM

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Presented by

Adam Davis, Senior Director, Brand Solutions and Garrett Mann, Senior Director, Corporate Communications (TechTarget)

About this talk

With the rise of “digital first” buyers, combined with evolving data and measurement techniques, B2B GTM teams need to rethink the role of digital advertising within demand gen and ABM. Whether broadly maximizing penetration of active demand or pinpoint targeting of smaller lists of ABM accounts, digital advertising is imperative for reaching buyers early and delivering continuous influence across the buyer’s journey. In this session, we’ll look at how digital advertising, when paired with intent data, will help you find, prioritize and engage the right buying teams at scale to better support breakthrough results across demand gen and ABM programs.

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