Multi-Threading: How Sales Acts on Buying Teams

Presented by

John Steinert, CMO, Christina Stone, Enterprise Account Director and Rich Stone, VP of Sales (TechTarget)

About this talk

Recently there’s been a lot of discussion in ABM and demand gen circles about buying teams – particularly around how to identify, engage and help bring the different members together. For Sales, the concept of targeting buying teams isn’t new. Sellers have long worked hard to influence buying group constituencies more effectively. In this webinar, we’ll hear two sales experts discuss how they use multi-threading to accelerate their own success. Your sellers will find this useful in optimizing their own approaches. Your marketers will gain insight into how their efforts can best support and complement sales actions.

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