How B2B Technology Buyers Actually Buy: The Changing Purchasing Dynamic in APAC
Jon Panker (TechTarget), Aaron Tan (TechTarget) and Nigel Lim (Mitsubishi Corporation)
About this talk
Today’s empowered tech buyer is doing more before they ever engage with a sales rep. Exactly what are they doing? Which platforms are they visiting to collect pre-purchase research? With which types of content are they engaging? And how can you, as a technology marketer or seller, capture their attention before they are ready to talk to you.
In this session, we’ll recap the APAC findings from TechTarget’s newly released Media Consumption survey and put those findings to the test by asking senior technology leaders in the region how the conclusions compare to their companies’ IT purchasing processes.