How Hitachi Vantara Books More Meetings with an Adaptive Demand Gen Strategy

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Presented by

Vasanth Rajasekar (Hitachi Vantara) and Fiona O'Connor (TechTarget)

About this talk

As the leading digital infrastructure, data management and analytics, and digital solutions provider, Hitachi Vantara supports a diverse range of clients. So, their demand generation strategy must be tailored and adaptable when deploying across their GTMs. Join Fiona O’Connor, Sr. Content Marketing Manager at TechTarget as she speaks with Vasanth Rajasekar, Digital Experience Manager, Global Campaigns at Hitachi Vantara for an in-depth chat about demand gen strategy and execution. You’ll learn how Vasanth and team take a dynamic approach to demand gen that results in leads that better convert to meetings and opportunities.

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