Now, Everyone is a Publisher! Are You Ready For The Change?

Presented by

Scott Abel, Content Mgmt Strategist & Author www.TheContentWrangler.com

About this talk

Today, every organization is a publisher. Chances are, you don't realize it, but it's a fact. The typical Fortune 2000 company produces more content than most book publishers in any given year. Annual reports, policies and procedures, training materials, marketing collateral, technical documentation, sales literature, websites, newsletters, white papers, presentations -- the list of content types goes on and on. And yet, until recently, few organizations have realized the financial benefits made possible by following established publishing processes and best practices, nor have they taken advantage of advances in content management and digital publishing. But, those times are changing. The changing nature of consumer expectations, advances in information technology, and widespread adoption of wireless mobile devices, iPhones and eBook readers, have created new opportunities for organizations of all sizes to leverage existing content assets in new and innovative ways. Today, with the help of XML-enabled content management technologies, rich media, and social networks, business critical content can be delivered to the right people, at the right time, in the right format and language. Such an approach makes delivering personalized, relevant content not only possible, but a practical necessity. In this 45 minute web seminar, content management strategist Scott Abel will discuss the changes that have spurred this paradigm-shift, the reason every organization needs a content strategy, and the benefits of moving to a digital publishing life cycle that makes it possible to provide personalized content on demand.

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