Scott Abel, Content Mgmt Strategist & Author www.TheContentWrangler.com
Today, every organization is a publisher. Chances are, you don't
realize it, but it's a fact. The typical Fortune 2000 company produces
more content than most book publishers in any given year. Annual
reports, policies and procedures, training materials, marketing
collateral, technical documentation, sales literature, websites,
newsletters, white papers, presentations -- the list of content types
goes on and on. And yet, until recently, few organizations have
realized the financial benefits made possible by following established
publishing processes and best practices, nor have they taken advantage
of advances in content management and digital publishing. But, those
times are changing.
The changing nature of consumer expectations, advances in information
technology, and widespread adoption of wireless mobile devices,
iPhones and eBook readers, have created new opportunities for
organizations of all sizes to leverage existing content assets in new
and innovative ways. Today, with the help of XML-enabled content
management technologies, rich media, and social networks, business
critical content can be delivered to the right people, at the right
time, in the right format and language. Such an approach makes
delivering personalized, relevant content not only possible, but a
practical necessity.
In this 45 minute web seminar, content management strategist Scott
Abel will discuss the changes that have spurred this paradigm-shift,
the reason every organization needs a content strategy, and the
benefits of moving to a digital publishing life cycle that makes it
possible to provide personalized content on demand.