Lifting the Veil on the Always-On, Integrated Campaign

Logo
Presented by

James Cullinane, TechTarget; Tommy Foo, Menlo Security; Julia Zhou, TechTarget

About this talk

Is it really possible to get multiple elements of a marketing program to work together seamlessly? Can you commit to longer-term engagements despite being held accountable for quarterly results? Yes and yes! Despite some challenges, marketers are increasingly architecting always-on, integrated campaigns that are delivering remarkable ROI – not to mention alleviating some of the burden of 3-month planning cycles. We’ll share some common ingredients of these types of program and offer advice for measuring their impact.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (212)
Subscribers (125454)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.