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Tracking Content ROI

It's not just another buzz word! Content Marketing is the most effective way to grow your business. It's the art of discovering what your customers want and need to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to win the war of words on the web with content creation, content optimization and content testing that all add up to content marketing. This Webinar is sure to add to your bottom line.
Recorded Jan 20 2010 49 mins
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Presented by
Carolyn McKibbin & Byron White; ideaLaunch.com
Presentation preview: Tracking Content ROI

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    Participants will learn:

    - How to define their business problem better, and choose the right method(s) to solve it.

    - How to practically implement several very useful methods without the need for proprietary software.

    - How to leverage the data they already have to find insightful patterns.

    - Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
    Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.

    About the speaker:

    Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective.  Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
  • Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect? Feb 12 2020 10:00 pm UTC 60 mins
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    Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan

    Janice Dru, Senior Marketing Director, Cambridge Innovation Center
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  • The 7 Habits of Highly Effective Demand Gen Marketers Feb 12 2020 9:00 pm UTC 45 mins
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    o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are

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    o Lastly, use your content and leverage targeted marketing channels to drive leads to you


    As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.

    Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.


    Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing

    Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
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    Successful marketing is about more than just MQLs. More than delivering leads, modern marketing departments are playing ever-larger roles in all stages of business development. Join us for conversations with top demand generation experts on how their strategies can impact the entire sales cycle, fill the pipeline, and accelerate business growth. Deliver more of the leads your sales teams need and take them further than ever before by utilizing intelligent targeting, wholistic campaign design, and effective.

    You could really take any angle on demand gen thought leadership, but some sample topics are:

    - Demand generation strategies
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    - Attribution and reporting best practices
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    3. Build alignment with technology/product teams to structure data to move to PLG

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    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance
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    Sources: CMO Council, Deloitte

    In this DIY "Revenue & ROI Audit” webinar you will learn in 10 steps how to self-audit your true marketing ROI in 2020 – based on your CEO’s commercial goals – to then plan how to improve on those month after month. We will focus on YOUR specific goals and ROI, combining practical steps and templates, so that you leave this 45-min webinar with your own Dashboard to then apply to your team: from AS-IS to TO-BE… aiming to boost your marketing ROI from 0-200% to 500%

    After more than 20 years helping SMEs and blue chips in various B2B sectors to grow their marketing ROI, international consultant & coach Philippe Ruttens will share tools, sources and his approach to audit your marketing campaigns and operations both through quick wins and long-term transformation. Whether your KPIs and goals are more focused on campaign ROI, profitability, team efficiency, customer engagement or brand trust, you will learn concrete steps and to measure and consistently increase your marketing team performance.

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    The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.

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  • If It Moves, It Will Move: Doubling Down on Rich Media Marketing Recorded: Oct 9 2019 52 mins
    Simon Gerzina, BrightTALK | Stephanie Stahl, Content Marketing Institute | John Williams, Verizon | Kevin Karnes, CleverTap
    Most businesses are producing brand content for marketing purposes, but web traffic is rapidly accelerating toward rich media dominance. Streaming content can improve engagement by 18x and more than double your won deal conversions.

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  • Ask the Marketing Expert: Rashmi Vittal, Conversica Recorded: Oct 9 2019 35 mins
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    Chaz Horn B2B Sales and Marketing Strategist
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    If you want your company to outshine your competitors, return on emotion (ROE) is the real key in balancing your monetary returns and getting your customers return yet again and again.

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    - Practising your Story
    - Getting better at Storytelling
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  • Live at: Jan 20 2010 4:00 pm
  • Presented by: Carolyn McKibbin & Byron White; ideaLaunch.com
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