Tracking Content ROI

Presented by

Carolyn McKibbin & Byron White;

About this talk

It's not just another buzz word! Content Marketing is the most effective way to grow your business. It's the art of discovering what your customers want and need to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to win the war of words on the web with content creation, content optimization and content testing that all add up to content marketing. This Webinar is sure to add to your bottom line.

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