Samantha Stone, Founder & CMO, The Marketing Advisory Network
About this talk
It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Fully integrated companies are more profitable, drive faster growth, and make happier customers. Yet, most sales and marketing teams struggle with achieving this ideal.
What are we doing wrong? And what are those who have reached the ideal doing differently? In this session we'll cover the proven actions top performing teams take.