Analisa Dominic, Head of Marketing, CU Verizon at Ericsson
Customer engagement is an important part of managing a successful business, organization and/or marketing campaign. Simply selling products or services does not attract and retain loyal customers. To truly build lasting business relationships and connect with customers, you'll have to make an ongoing effort. Customer engagement marketing is not a one-and-done process, nor is it a one-size-fits-all approach. In this webinar, you will gain insights into creating a successful customer-first approach.
Warren White, Former Chief Marketing Officer, Adeptus Health
Profitable patient volume is the key to success in healthcare organizations. We will delve into keys to retaining customers and growing your brand franchise.
Key takeaways will include building the digital front door to create meaningful patient experiences, social media for customer insight gathering and more.
Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group
Artificial Intelligence (AI) and Machine Learning (ML) are not new. We’ve been using them for decades. What is new is that they now have traction in marketing and sales!
But are marketers ready to leverage the tools that will help them accelerate revenue? Fifty per cent of marketers surveyed classify themselves as beginner. There is a lack of education and training for marketers to build and strengthen their AI/ML muscles. Marketers lack confidence in their ability to use AI/ML.
In this webcast we will discuss the use cases for AI/ML in marketing and identify some tools that can enable marketers to predict and perform at scale.
We will also discuss how marketers can increase their proficiency with AI/ML thereby improving marketing effectiveness and revenue acceleration.
In this interactive webcast, we will exchange ideas about the application of AI/ML to strengthen marketing influenced revenue by
A brief overview of AI/ML
Reviewing the use cases for AI/ML in marketing
Identifying relevant tools for marketers today
Layout a plan for marketers to get smarter about AI/ML.
Morgan Cantrell(BrightTALK), Katie Arena (Clich), Tealium (TBD)
The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization. Our panel of experts will discuss the many ways AI has provided unmatched accuracy which has transformed their approach to marketing.
Did you know that most of our decision-making happens before we have time to rationalize it? Mindspeller’s groundbreaking AI allows you to explore the automatic mind and start shaping brand perception at the click of a mouse. Join linguistics expert Dafne Palú as she illustrates how the Mindspeller software can help you easily predict and improve the implicit impact of your brand assets, and get exclusive neuroscience tips you can start implementing right now to stand out among the competition.
Retail associates are the front line who meet smart undecided consumers . They hold the key: Can they communicate the value proposition, pitch the product and convert the consumer to your brand. As marketing leaders, how can we engage with these third party sales channels at scale, personalize their insight and optimize the consumer buying journey ? The presentation will share case studies on how AI has been used to make this possible
Kirstie Leadley Head of UK Marketing & Group Digital ZEDRA & Jez John Managing Director Webstars
Everyone nowadays has at least a basic understanding of Artificial Intelligence as a standalone concept…but how much do we fully appreciate the value it has in terms of its practical application?
In this session we will take one highly topical area of marketing - Personalisation - and discuss what it actually means for your ROI and how closely bound up it is with AI and the need for clever technology.
Kirstie Leadley, Head of UK Marketing & Group Digital at ZEDRA will be quizzing clever tech guru and Managing Director of Webstars, Jez John on these topics and more.
Discussion points will include:
● Personalisation: the good and the bad
● What is the difference between AI and machine learning? And does it matter?
● Is effective personalisation possible without AI and clever technology?
● How much AI is too much?
● Does AI, used properly, really deliver the results?
● Should we, as marketers, be worried that it leaves us nowhere to hide in terms of tracking and measuring?
● Is it possible to use this kind of personalisation with a light touch? (Many larger organisations have strict policies around the use of data.)
● What proof do we have that personalisation is even worth it in terms of the effort and expense involved in investing in this kind of technology?
● In order to successfully use AI for personalisation, does it require a whole website rebuild to make sure the underlying structure is fit for technological wizardry? Or are there faster and cheaper ways?
● How can AI, Account Based Marketing and Personalisation be used to improve marketing (and sales) efforts.
Jennifer Reed, Marketing Program Manager (BrightTALK), Danke Cline-Thomas, Marketing Program Manager (BrightTALK)
With the current demand for digital content B2B marketers are finding themselves fighting more than ever to stand out from the crowd to keep audiences captivated. With a market inundated with digital content, how can you ensure your content doesn’t get lost in the crowd?
In this segment of BrightTALK’s Virtual Event Landscape Mini Summit, we’ll walk through just what it takes to stand out from the crowd and create an engaging environment for your audience. You’ll gain key insights on best practices to help fuel your virtual event programs with a range of tactics and features to help bring your sessions to life.
David Edwards, Senior Manager, Virtual Events (BrightTALK)
While 2020 brought us into a new decade, it also introduced us to an unfamiliar world of “social distancing.” Life has changed and this collective shift in behavior and practices has been coined the “new normal” as businesses and individuals alike pivot to adjust to the current circumstances.
While this shift has proven difficult, it’s not all bad news — many have found ways to adapt and innovate during this time. One such area of innovation is virtual events and conferences. Join us as we dive into how virtual events are evolving and where we have the greatest opportunity to shine.
Olivia Dassler, BrightTALK, Rosa Law, Device Authority, Andrew Baird, TierPoint
Virtual events have shown us how much more efficient hosting a large-scale event can be. Is this trend here to stay and are in-person events really on the brink of extinction? Watch as we debate this highly relevant topic area to determine the future of events as we have known it.
Pankaj “Rony” Srivastava, Founder & CEO at PracticalSpeak
In the rush to run “campaigns”, Marketing blends in the din of campaigns and loses sight of what’s truly important for creating lasting value. Successful campaigns become better and more efficient as they grow. They require less effort to continue to scale. Successful campaigns are those that build momentum. In this session we will discuss the blueprint for developing successful campaigns. We will share examples of successful campaigns that altered the shape of their industries.
In this session you will learn:
· How to build campaigns that are successful in the short and the long term
· How to identify and leverage the emotive and functional needs of our customers
Panelists from: Chief Outsiders, BridgeNet Insurance Agency and PracticalSpeak
We create content with the hope that it will resonate with our audience or at least grab their attention. But, we shouldn’t have to guess when it comes to what works and what doesn’t when creating marketing campaigns.
Join this intriguing talk as we discuss how to analyze your audience’s behaviors, what actually triggers them to engage, and how you can create a content strategy based on those factors.
Christa Martin, CMO at Chief Outsiders
Don Hobdy, Chief Marketing Officer at BridgeNet Insurance Agency
Pankaj “Rony” Srivastava, Founder & CEO at PracticalSpeak
Jeffrey Pease, Brand Advisor at Message Mechanics and Ramatu Kandakai, CEO & Founder of Tutu Brand Strategies LLC.
It has been said that playing the long game is the best shortcut. While it may seem that building a brand, becoming a trusted marketing source, and making good on your commitment to quality content is time-consuming, it will save your marketing team time and money in the long run.
Join us for this in-depth session as we discuss the best practices for long-term marketing engagement and tips on building actual relationships with your audience.
Panelists Thus Far:
Jeffrey Pease, Brand Advisor at Message Mechanics
Ramatu Kandakai, CEO & Founder of Tutu Brand Strategies LLC.
Challenging traditional thinking about how customers make decisions, and what marketers need to do instead, Shirin Oreizy, Founder and CEO of Behavioral Marketing agency Next Step, discusses the psychology that drives customer growth and loyalty. We’ll cover how behavioral science can be applied to your marketing & growth efforts to drive adoption and increase engagement.
An introduction to Behavioral Science (the study of how people really make decisions)
Is your customer a Spock or a Homer? (hint, most get it wrong)
Our research methodology for understanding your customers’ hidden motivations
Real-life examples of applying our Research methodology to increase customer acquisition and retention for both B2B and B2C brands
Nancy Harhut, Co-Founder & Chief Creative Officer at HBT Marketing
Do you follow all the best practices for email creation and still not get the response you want? That's because today there's more to success than targeted lists, compelling offers, and perfectly executed creative.
Today you need to know the decision-making shortcuts people use with email – the automatic behaviors that determine whether they open, read, and respond to it. Behavioral science research has proven people don't operate in rational, considered ways. Rather, readers cruise along on autopilot, with certain prompts sending us clicking in one direction or another.
In this example-jammed session, discover scientifically proven tactics that will get your target to open, read, and respond to your email without even thinking about it!
• Two ways to position your message for faster response
• How to turn a small "yes" into a big win
• When "negative" messages can have positive effects
• Why you'll sell more using Social Proof
• The journalists' secret that boosts email readership
Gordon Christiansen, Chief Operating Officer at Highlands
This webinar will take the audience through the modern consumer’s mindset and how the ‘power’ in the buying cycle has shifted over the years.
This shift has a profound impact on businesses today. We will walk through some key topics and examples that will help executives and marketers consider the best way for them to address these changes within their own company.
Paramita Bhattacharya, Chief Marketing Officer at Blurb
Today’s customer wants to be in control of their journey. In this webinar, Chief Marketing officer of Blurb, and former leader from Nokia, Hitachi and Adobe, Paramita Bhattacharya, will explain how to transform go-to-market through the lens of the customer and build a customer lifecycle journey and experience. How to breakthrough with a combination of content, design, technology and data and address each stage effectively – from acquisition, purchase, activation, retention and support – along with building longer term value.
Carmen Simon, PhD, Chief Science Officer at Corporate Visions
Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged?
An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of overstimulation? The answer is yes. As scientists, we used to believe that boredom was defined by the absence of stimulation. Now we are discovering that too much stimulation can have a similar effect. So how do we prevent the brain from getting bored – therefore staying engaged with your message and your cause? The good news is that the brain does not want to stay bored for too long. From an evolutionary point, we cannot afford to stay bored. This keynote offers three evidence-based, practical guidelines, which you can use immediately to create meaningful engagement for your internal and external audiences.
Nicole Feldman - VP, Client Services, George P. Johnson & Joe Federbush – President, EVOLIO Marketing
Increasing an intent to purchase is often the missing piece of an impactful, business-focused marketing plan. Join us for tips + tricks on how to stack the deck in your favor to create an effective event plan that gets sales + marketing on the same page in order to move the needle.
Michael J. Collins, Managing Director and Chief Marketing Officer, CFA Institute
The friction between marketing and sales is real. A recent survey found nearly half of B2B marketers said their sales team doesn’t understand what is important to the marketing team, and 31% of B2B salespeople said their marketing team doesn't understand what’s important to the sales team.
Although sales and marketing serve different functions, it’s when they work together that companies see substantial improvement on important performance metrics: sales cycles are shorter, market entry costs decrease, and the cost of sales is lower. So how can these two teams stop battling and work better together?
Join Michael Collins CMO and Managing Director of CFA Institute for a fireside chat to understand how removing friction in favor of collaboration and staying laser-focused on customer needs and engagement can position for long-term marketing AND sales success.
Moderator: Marissa Pick, Founder of Marissa Pick Consulting LLC