Lars Hilse; Web Strategist, Speaker, Social Media Expert, Entrepreneur
About this talk
Everyone is talking about reducing costs for customer service.
A critical component of online customer self service is the appropriate content delivery to ensure correct search engine indexing and positioning before third party search results.
Amongst others, this presentation outlines ideas for the creation of customer self help portals, the measures to be taken to deliver most valuable content to your customers and what to avoid when doing so.