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Content and Social Media Marketing Priorities 2013

In this webinar Marie Page will explain key issues to help you create a content marketing strategy to encourage interaction with your audiences. She will review how to publish content to encourage interaction for a range of social media platforms based on recent algorithm changes and developments in customer behaviour.
Recorded Jan 11 2013 45 mins
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Presented by
Marie Page
Presentation preview: Content and Social Media Marketing Priorities 2013

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  • Echo Chambers – How to Heal our Social Media Algorithms May 17 2017 3:00 pm UTC 45 mins
    Claire Woodcock,
    We have a problem. We’ve created a machine which is narrowing our view of the world. For many people, social media is now their primary news source – algorithmically serving us with the opinions and values we want to see. This is driving divides in society and pushing opinions to their extremes; from the posturing of Trump, to Brexit.

    Most people are passive consumers of content, how then do we open their view of the world? How can we adjust feed algorithms for maximum impact? Should we trust private companies with the shaping of society? Is there ever a "good" way to manipulate sentiment?

    In this talk Claire Woodcock will:

    - Articulate why fixing echo chambers is a critical issue
    - Define a way to evaluate solutions for their ability to burst the filter bubble
    - Outline six potential solutions
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    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
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    We will teach you how to use NLP engine and Recommender System to boost page views and reduce bounce rate. We are also going to show you how artificial intelligence can make content producers more efficient and we'll discuss what is the future you should prepare for.
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    Edward Cooper, Head of Mobile, Revolut
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    - What techniques can you use, given limited budget and resources, to compete with large established players.
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    - Paid mobile analytics companies, useful, or fools gold?
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    Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do it?

    This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.

    We’ll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.

    Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
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    Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?

    In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.

    Join us to get your questions answered so you can get started with your own modeling!
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    Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
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    - Interpreting attribution data to invest in more revenue-generating tactics
  • Email Metric Madness Recorded: Apr 6 2017 46 mins
    Tim Watson, Zettasphere
    The Mad Hatter: Have I gone mad?
    [Alice checks Hatter's temperature]
    Alice Kingsley: I'm afraid so. You're entirely bonkers. But I'll tell you a secret. All the best people are.


    Too often email metrics are compiled into a report each month, collect dust and they are not used to improve marketing.

    The power of email marketing is in using the rich metrics to aid decisions, rather than taking them as a look in the rear view mirror. This webinar shows you what to look for in your metrics and what actions to take, covering:

    · Making better decisions with campaign metrics
    · Avoiding the trap of chasing higher campaign rates
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  • Methods To Measure Marketing And The Metrics We Move Recorded: Apr 5 2017 47 mins
    Dean Levitt, Founder, Teacup Analytics
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • How Can Predictive Add Value To Your Marketing Stack? Recorded: Apr 4 2017 30 mins
    Shari Johnston, SVP, Marketing, Radius
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    - How to measure success
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    As marketing people, we gather a wealth of data on anything from traffic, enquiries and purchases to population, weather and market trends. This poses two key challenges.

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    - Finding truth in analytics data. Things to consider that can skew your assumption. For example, one graph may suggest an incorrect insight because there’s something else you aren’t looking at.
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    Maurice Flynn, Marketing Director, Altaire
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    -Finding the right payment service for your e-commerce business
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    Jennifer Riggins, the eBranding Ninja
    How to keep that Imposter Syndrome at bay.

    We are more likely to work harder than our male counterparts and yet we're less likely to believe in our capability for success. This presentation looks to help everyone in tech overcome her or his Imposter Syndrome, empowering you with tricks that can help position you for the right jobs, roles and collaborators in just 15 minutes a day. This will include presenting yourself online in the most favourable (and Googleable) light including branding, image, and social media networks like Twitter and LinkedIn.

    After this webinar, you can continue the conversation and branding exploration via #InternationalWomensDay and @BrightTalk
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    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

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    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

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    4. How to create a clear customer focused strategy
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    - Delivering results
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  • Title: Content and Social Media Marketing Priorities 2013
  • Live at: Jan 11 2013 11:00 am
  • Presented by: Marie Page
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