How Senator Scott Brown Used Social Media to Win

Presented by

Zach Clayton, CEO, Three Ships Media

About this talk

How Newly Elected MA Sen. Scott Brown Used Twitter & Facebook to Win Online, And How Your Business Can Do The Same In December of 2009, US Senate candidate Scott Brown had only 51% name recognition. Hundreds of thousands of social media interactions later he “came out of nowhere” to trounce the frontrunner. What did social media reveal about the intensity of participants’ emotions? How did Brown use it to accelerate Word Of Mouth Marketing? And, beyond politics, what are the implications of this for business and society?

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