Engaging! Bringing social media to a world festival - Buskerfest!

Presented by

Laurie Dillon-Schalk; Chief Marketing Strategist, Social Wisdom

About this talk

Join us for a behind-the-scenes tale of the success and lessons learned from strategizing, engaging and becoming the voice behind the Facebook, Twitter, and Youtube accounts for one of Ontario's top festivals, the 2009 Scotiabank BuskerFest. Laurie will share her experiences gaining organization readiness for social media, how to plan for live event coverage and how create powerful volunteer engagement strategies.

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