Cathy Zapata, VP of Research & Customer Experience, Metrics Marketing Group
About this talk
An effective landing page can double conversion rates and increase your return on investment in search marketing. Rather than an afterthought, a landing page is a valuable marketing tool that deserves as much attention as any other. Learn how to maximize the results of your landing pages for online events and other purposes today.
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…