7 Top Tips to Develop a B2B Audience Using Social Media

Presented by

Sophie Lam, Marketing Manager EMEA, BrightTALK

About this talk

Sophie started her career in web 2.0 and social media when she helped launch the English version of www.viadeo.com, France's largest business social network. She spent 2 years acquiring an audience by using various marketing and business development strategies. She then joined BrightTALK to head up the marketing function in the London office and was targetted with driving a B2B audience to the online events web 2.0 web site that you see today. She will share her learnings with you from what was effective and what was less so, so that perhaps you can apply some of her cost effective techniques to help drive an audience to your business.

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