Browse communities
Browse communities
Presenting a webinar?

Tribal Stories - Fitting in and Social Media

Bill Liao, Co-founder, XING
Bill Liao, entrepreneur, philanthropist, diplomat and author, is a co-founder of the social network service XING and CEO of Finaxis AG, a privately held company in the financial services industry. Bill is a special diplomatic envoy for St Kitts and Nevis, with a special interest in sustainable development and the environment. He is also founder and co-ordinator of Neo.org, a global citizenship initiative, and WeForest.com, which will reforest twenty million square kilometres of stripped land. Bill is dedicated to the vision that business and enterprise, conducted fairly and with respect for the environment, can and will create a better environment for work, life and the world that we all share. This vision is captured in his book: Stone Soup; a Secret Recipe for Making Something from Nothing.
Mar 9 2010
48 mins
Tribal Stories - Fitting in and Social Media
Join us for this summit:
  • Channel
  • Channel profile
  • Show Me Your Stack! with Jesse Noyes, Kapost May 28 2015 6:00 pm UTC 60 mins
    Jesse Noyes Sr. Director of Marketing, Kapost
    What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
  • A Google Guy on Modern SEO May 19 2015 2:00 pm UTC 45 mins
    Michael Peggs, Chief Branding Officer, MichaelPeggs.com
    SEO has changed. It's less technical and much closer related to marketing - Content Marketing, in particular. The websites that win create compelling content with their audience in mind. Join us as we explore the evolution of SEO and the critical role content plays in search engine rankings.

    Michael Peggs is the founder of Marccx Media, a content marketing agency where content attracts clients. Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships. He is also a blogger and podcaster, hosting the iTunes Top 10 New & Noteworthy podcast You University - The Personal Branding Podcast.
  • What the All Blacks Can Teach Us About the Business of Storytelling May 19 2015 9:00 am UTC 45 mins
    James Kerr, bestselling author, speaker and leadership consultant
    The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
  • Fast-Track Your Content Marketing Plan May 14 2015 6:00 pm UTC 60 mins
    Barry Feldman, Feldman Creative
    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running.
  • Mapping Communications Strategies to Resonate With the New Buyer May 14 2015 4:00 pm UTC 60 mins
    Adam B. Needles, Chief Strategy Officer & Principal, ANNUITAS; Ken Wincko, SVP, Marketing, PR Newswire
    Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns. As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

    Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

    During this webinar we will discuss:

    • How to influence behavior through authentic and transparent content
    • The evolution of earned media, and how to harness it
    • The role of distribution as the missing link to any content plan
  • A Conversation with NewsCred May 5 2015 5:00 pm UTC 15 mins
    Michael Brenner Head of Strategy, Newscred
    Christine sits down with Michael Brenner the head of strategy at NewsCred to talk about what makes great content
  • Building Engaging Websites and Digital Experiences Apr 30 2015 4:00 pm UTC 60 mins
    Stefan Tornquist, VP Research, Econsultancy
    It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

    Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

    - Challenges of connecting to digitally-empowered customers
    - Methods of engagement through customer experience mapping
    - Challenges and opportunities in building great digital experiences
    - Case studies showcasing best practices in engaging digital experiences
  • Show Me Your Stack! with Hana Abaza VP of Marketing, Uberflip Apr 28 2015 5:00 pm UTC 60 mins
    Hana Abaza - VP Marketing, Uberflip
    Join Lattice for a guided tour of the marketing tech stack that powers Uberflip's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Hana Abaza:

    Hana Abaza is the VP Marketing at Uberflip, a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. A blend modern chic, tech geek and entrepreneurial hustle, she combines a data-driven approach with her knack for communicating inspired tech solution to mainstream audiences to get results.
  • Top 5 Ways to Use Video to Drive Marketing Results Apr 27 2015 4:00 pm UTC 60 mins
    Jon Spenceley, Marketing Manager, Vidyard
    Video is the increasingly the preferred medium for content consumption ... even for B2B marketing content.

    Join us in this webinar and learn how to:

    • Improve your web presence and drive SEO with video
    • Increase email click-throughs by up to 300%
    • Use video to improve content conversions
    • Gain detailed prospect and customer insights from video analytics
  • How to Supercharge Your Lead Generation with Events Apr 23 2015 6:00 pm UTC 45 mins
    Alex Rolfe, Senior Manager, Event Solutions, Cvent
    According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:

    • Why events accelerate the sales process
    • How social and mobile tools are changing event interaction
    • Common mistakes in event planning (and how to avoid them)
    • The right ways to attract and capture leads at events
    • Winning strategies to better measure event ROI
  • 3 Steps to DOUBLE the Amount of Prospects Contacting You! Apr 23 2015 5:00 pm UTC 45 mins
    Erik Luhrs, CMO, Bright Cave Solutions
    Almost all Lead Generation messages are aimed at the conscious mind. But since humans function 99% SUBconsciously, these messages are meaningless to them. In this presentation attendees will learn how to create Lead Generation messages that activate the subconscious mind, so they get opened, read and responded to at dramatically higher rates then conventional messages.
  • App Love: How to keep your mobile relationship going strong Apr 23 2015 4:00 pm UTC 30 mins
    Alyssa Meritt and Heidi Tretheway, Urban Airship
    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
  • All Marketing Leads Are Not Created Equal Apr 23 2015 11:00 am UTC 45 mins
    Sylvia Jensen, Director of EMEA Marketing, Oracle Marketing Cloud
    Are problems with lead quality damaging the relationship between sales and marketing? It’s up to marketing to ensure that only the best marketing leads get passed to sales, and lead-scoring is a must have for successful marketing teams. In a study of B2B organisations using lead scoring systems Oracle Marketing Cloud found that on average:
    - Close rates increased by 30 per cent.
    - Company revenue increased by 18 per cent.
    - Revenue per deal increased 17 per cent.

    Join this session hosted by Sylvia Jensen, EMEA marketing director at Oracle Marketing Cloud, to get a better understanding of lead scoring and how it can benefit both the marketing department and business overall.
  • How to Create, Engage and Convert Leads Through Personalisation Apr 23 2015 9:00 am UTC 60 mins
    Nina Anderson, Digital Marketing Consultant, ClerksWell
    ClerksWell will teach you how to maximise conversion from your current marketing as well as showing you future trends and opportunities within marketing and technology.

    In this session you will learn how to:

    Create-
    • Leads by making your existing marketing work harder with easy to implement personalisation- supported by a case study with First Great Western
    • Gain and convert leads based on the information gathered on social networks

    Engage:
    • Identify where a lead is in their buying cycle and personalise their experience to convert

    Convert:
    • Use tests to optimise customer experience and gain leads, trough a case study Journey Latin America
    • Gain and nurture leads through automating your marketing process
    • How future trends will affect your business
  • Hadoop and Self-Service Analytics: Embracing Big Data Apr 22 2015 4:00 pm UTC 45 mins
    Dustin Smith, Tableau
    The maturity of Hadoop as a technology framework suitable for organizations, large and small, to economically store and process vast amounts of data is no longer a prediction, but rather a reality every IT leader understands. But that doesn’t mean Hadoop is done disrupting the data and analytics landscape.

    Self-service analytics solutions capable of leveraging the massive processing and data discovery potential of distributed Hadoop clusters are ushering in a new era of data freedom for business users who are hungry to put data at the heart of their decision making process. With programming and query languages no longer a prerequisite skill for exploring Hadoop environments, organizations everywhere are waking up to the reality that even non-technical users can quickly and easily find insights in even the biggest of Hadoop data sets.

    Attend this webinar to hear how IT groups are adjusting to this new breed of bold and curious data user and learn:
    - How IT is shifting from data protector to data mentor
    - Why business users are so data hungry and so un-afraid of Big Data
    - What true self-service analytics can look like when paired with Hadoop
  • Explore Big Data Analytics with Amazon Redshift Apr 22 2015 3:00 pm UTC 45 mins
    Rahul Pathak, Senior Product Manager, Amazon Redshift Ted Wasserman, Product Management & Development, Tableau Software
    Amazon Redshift enables customers to innovate quickly using its fully managed and immensely scalable data warehousing solution. Tableau’s ability to connect directly to Redshift and leverage its massive computing power means even the most non-technical business user can quickly discover business insights with easy to use drag and drop visual analytics against mammoth data sets. Join Amazon Web Services (AWS), Mixpo and Tableau Software, an AWS Technology Partner, to learn how customers are leveraging both Tableau and AWS to tackle big data exploration projects and recognize business benefits in record time.
  • The Evolving DataTech Landscape: Spend, Trend and Impact Apr 21 2015 5:00 pm UTC 60 mins
    Bruce Biegel, Justin Schuster
    As marketers in the digital age, it is important to understand the complexity and new demands of today’s evolving data landscape. In this webinar, Bruce Biegel, senior managing director at Winterberry Group will examine today’s evolving data landscape and the trends that marketers and suppliers need to be thinking about for 2015 and beyond. Based on new research from Winterberry Group, Mr. Biegel will also provide deeper insights into the impact of the $11.5 billion (and growing) U.S. market spend on data, data technology and data services across the direct mail, email and display channels.

    Attendees will leave this session with a deeper understanding of the changing marketing data landscape, how to tackle the complexities of marketing technology and what needs to be accomplished to deliver best in class data-driven marketing programs.
  • 5 Proven Hacks To Increase Your Sales Team’s Lead Conversion and Success Recorded: Apr 16 2015 57 mins
    Matt Heinz, President, Heinz Marketing; Kerry Cunningham, Research Director, SiriusDecisions
    Sales and Marketing Alignment is a goal for nearly every company, but few have successfully done it. Technology, processes and personalities can impede efforts to bring sales and marketing together.

    Marketers have to use their wits and the tools at their disposal to make "stealth" alignment happen, bringing the benefits of greater alignment without forcing sales out of its comfort zone.

    Join us for this webinar where you'll learn:
    • How data can eliminate sales and marketing's "blind spots"
    • The value of a shared sales and marketing lexicon
    • The numbers that prove how better alignment means better sales commissions
  • 3 Strategy Rules for Driving Effective Lead Generation Recorded: Apr 16 2015 32 mins
    Jennifer Harmel, Executive Vice President Demand Process Strategy Practice and Principal, ANNUITAS
    A B2B marketer’s life is often focused on creating killer campaigns, generating leads and developing content to fill the top of the sales funnel. Unfortunately, that is why many B2B marketers are so busy, yet have only a small percentage of revenue, if any, that they can attribute to their activities.

    Why? Without a solid Demand Generation Strategy – lead generation is nothing more than a bunch of tactics that attempt to build pipeline, ineffectively.

    This webinar will teach marketers how to live by 3 Rules of Strategy:

    •Become more buyer-centric throughout our marketing
    •Eliminate tactical-focused campaigns
    •Track results and continuously optimize
  • Enhancing Sales Conversations with Mobile Content Recorded: Apr 16 2015 48 mins
    Louis Jonckheere, CEO, Showpad, Stephen Diorio, Partner, Profitable Channels, Mary Mercado, DMM, CooperVision
    How do you empower your mobile sales strategy with content? Our panel discusses ways to have better sales conversations by enabling your salespeople with dynamic content in the field.

    Learn how to tell more engaging stories centered around richer content types, more than just pdf's or office documents, but actually walking prospects through a dynamic story with HTML5, video, and content that's catered to your prospect's unique needs no matter the location.

    We'll discuss how to:
    * Build simple forms into your pitch
    * Share CooperVision's field sales process that led to 2x growth
    * How to create a dynamic content marketing to support sales growth
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Tribal Stories - Fitting in and Social Media
  • Live at: Mar 9 2010 10:00 am
  • Presented by: Bill Liao, Co-founder, XING
  • From:
Your email has been sent.
or close
You must be logged in to email this