B2B Email Marketing: Stay Compliant and Increase Response Rates

Presented by

Craig Stouffer of Pinpointe and Katie Martell of NetProspex

About this talk

Get better response rates from your B2B email marketing strategy and stay fully compliant with CAN-SPAM laws and email marketing etiquette. Learn best practices, tips, and tricks from Craig Stouffer of Pinpointe and Katie Martell of NetProspex. -CAN-SPAM: Myths and Proofs -DO’s and DON’Ts of Email Marketing -Tips and Tactics to Improve HTML Email Response Rates -How to Choose a B2B Data Provider, and Why Verification Matters

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