B2B Email Marketing: Stay Compliant and Increase Response Rates
Craig Stouffer of Pinpointe and Katie Martell of NetProspex
About this talk
Get better response rates from your B2B email marketing strategy and stay fully compliant with CAN-SPAM laws and email marketing etiquette. Learn best practices, tips, and tricks from Craig Stouffer of Pinpointe and Katie Martell of NetProspex.
-CAN-SPAM: Myths and Proofs
-DO’s and DON’Ts of Email Marketing
-Tips and Tactics to Improve HTML Email Response Rates
-How to Choose a B2B Data Provider, and Why Verification Matters