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Big Data and Marketing: Small steps to get started

Much has been written about big data, with the term running the risk (if it hasn’t already happened) of falling into disrepute along with CRM and others. But underneath the hype and bandwagon-hopping vendors, there are genuine and exciting opportunities to harness the diverse and rapidly growing range of data sources available to Marketing now. This session will take a look at what is actually meant by big data, how relevant it is to Marketing and what the first steps should be for adopting Big Data Driven Marketing.

Simon Daniels is a specialist in business marketing data strategy and marketing operations, with experience spanning a number of sectors, working across Europe, North America and the Asia Pacific regions. Director of Marketing Operations Consulting at Percassity Marketing Data Solutions, Simon regularly advises organisations regarding choosing and exploiting marketing technology and best practice across their sales and marketing functions.
Recorded Mar 14 2013 48 mins
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Simon Daniels Director, Marketing Operations Consulting Percassity Marketing Data Solutions
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  • Live at: Mar 14 2013 11:00 am
  • Presented by: Simon Daniels Director, Marketing Operations Consulting Percassity Marketing Data Solutions
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