Increase Data Segmentation: What's the Value of Your Database?

Presented by

James Bunting, Director of Strategy & Research, Communicator Corp

About this talk

Email is increasing in value and use across nearly every business, but how do you place a value on your asset? Understanding how to value your email database is not only a key commercial consideration, but also helps to inform marketers on what strategies to employ. After all, if you don't know what an email address is worth then how do you know how much to pay to aquire new data? This session will look at how to value your email database and then explore tactics that will help you protect your database as well as increases it value and the return to your business.

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