The Death of Trust in Social Media, a roundtable discussion
Richard Brewer-Hay, Michael Brito, Michelle Broderick, Val-Pierre Genton
About this talk
Richard Brewer Hay, Chief Blogger, eBay
Michael Brito, VP of Social Media, Edelman Digital
Michelle Broderick, Marketing Director, Yelp
moderated by: Val-Pierre Genton, VP of Business Development, BrightTALK
According to a survey by Edelman, just 25% of consumers say they trust their friends to give them good information about a company, compared with 45% in 2008. Social marketing is built on the idea that people trust their friends more than they trust official voices so what does it mean for the future of social media? Join this roundtable discussion as experts from eBay, Edelman Digital and Yelp provide insights on how we're social media today and what the future holds for this space.