Increase Scale and Predictability with Marketing Automation

Presented by

Steve Woods, Eloqua CTO, Heather Foeh, Sr Mgr, Jonathon Block, Sirius Decisions

About this talk

Increasingly powerful tools have many marketers wondering just how many business processes can be automated. Lead management, event communications, free trial programs – these campaigns are ripe for automation and optimization. And the results can be outstanding – higher lead output, increased sales velocity, better visibility and higher ROI. In short, marketing automation platforms are being used as a new revenue engine that consistently and predictably manufactures demand and delivers results. Register for this Marketing Roundtable and learn how your peers have implemented Marketing Automation solutions – and have ultimately transformed their business to deliver increased revenue and ROI. During this Marketing Forum, you will learn: • How leading companies are using Marketing Automation to optimize and accelerate demand generation • Top 10 things you need to consider when choosing a Marketing Automation engine • Specific examples of companies that have improved their marketing efficiency and increased revenue

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