NEW: The Dangers of Split-Personalities in Social Media

Presented by

John Bottom, Head of Content, Base One Group

About this talk

This highly original session reports on a growing trend towards multiple accounts – and personalities – being adopted by social media users. Marketers need to know how to react to this, and what impact it will have on their social media marketing plans. • The Jekyll & Hyde Principle • People are complex – marketers have to handle that complexity • Split personalities for brands • The individual identity crisis • Credibility versus efficiency • Identities for Facebook, Twitter, blogs, LinkedIn John is the Director and Head of Content Marketing at Base One, a specialist B2B agency in Teddington, London. John has over 15 years' agency experience, during this time his role has evolved from copywriting to creative strategy through to his current role as Head of Content Marketing.

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