The Five Best Ways to Optimize Email Response

Presented by

Dr. Flint McGlaughlin; MECLABS, Director

About this talk

What are the top five ways to increase the response you get from your email? In this session, we will review a recent experiment that led to a 61% increase in projected revenue for a company that sends over 1.2 billion emails a year. Close examination of this experiment (and several others) will reveal simple, yet powerful methodologies you can employ to increase the effectiveness of your email campaigns.

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