Digital Fortress: Email & Marketing

Since the onset of Permission Marketing, Marketers and Managers with a marketing and revenue generating remit have had to deal with decisions about channels, technologies, platforms, and a host of other decisions; but what is missing from the equation is to grasp the necessary policies and mindset that will help the organisation develop those permissions and lead to fruitful and profitable engagement with the market. In this session, David Hood outlines the key ingredients to successful digital marketing, not by simply listing the available technologies and options, but addresses some fundamental issues for the professional Marketer; uncovering hidden gems that put the Marketer on the right path to ensure that the prospect or Customer does not ‘put up a digital fortress’ between them and the organisation. David Hood is a leading Marketer, Strategist and Author, who specialises in advanced competitive advantage. He is currently heading up the professional Marketer community MyMarketingLifeTM, and is a previous Chair of the Chartered Institute of Marketing’s Technology group; he is a vocal champion of the Marketer and the improvement of the practice and profession, and has recently published the definitive book for marketing professionals, ‘The Marketing Manifesto’ (http://www.themarketingmanifesto.com)