Harnessing the Conversation Economy

Presented by

Adam Mertz; Jive Software, Product Marketing Manager

About this talk

The rise of social media has created a paradigm shift in how we market businesses throughout the Internet. Search is no longer king. Engaging in conversations and connecting to consumers on multiple media channels has taken the crown. Adam Mertz, product marketing manager at Jive Software, discusses how to succeed in this new conversation economy by leveraging social media for a competitive advantage, helping your business capitalize on emerging best practices and tactics. Using real-world case studies, Adam shows how to create sustainable differentiation across the social media spectrum including online communities, social networks, blogs, search engines, and the greater social Web. Attendees will learn how to: • Listen to -- and engage -- your niche markets on the social Web • Leverage branded communities for SEO, customer loyalty, and product innovation • Use strategies from real-world case studies of SAP, RIM, and Bank of America

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