The Most Innovative Use of Social Media for Business

Presented by

Christer Holloman, Founder, HQ24

About this talk

Previously never shared before case studies from Christer Holloman's new book, The Social Media MBA in Practice to be published by John Wiley & Sons in Aug '13. Learn how some of the world's most well regarded brands use social media for everything but Facebook and Twitter. Case Study Examples: Product Development: Barclay Card, creating the world’s first social credit card Quality Management: Sony, how social sentiment fuels TQM feedback loop Service Delivery: PwC, crowd sourcing client solutions on a global scale About the speaker: Christer Holloman “One of London’s Most Influential Individuals Within New Media”, The Evening Standard Sky News technology feature writer, author of Amazon bestseller The Social Media MBA, published by Wiley in three languages ( and Chairman of First Tuesday (, the UK’s largest network for high growth technology companies and their investors. Currently launching Expedia founder Rich Barton’s new start-up Glassdoor in Europe and, Holloman was previously Head of Digital Product Development at The Times and The Sunday Times. Follow him on: His new book, The Social Media MBA in Practice, will be published August 2013 ( Clients that have recently hired him as a keynote speaker include Fortune 500 companies across the EMEA region, such as VISA, Microsoft and Ogilvy.

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