Engagement Dis-content: The Perils of Putting Format First

Presented by

Frank Cutitta of IDG Connect, with moderator James Miller of BrightTALK

About this talk

Frank Cutitta collaborates with moderator James Miller to emphasize how social networks should be considered one of the most important content assets given that peer-to-peer rates as one of the most important aspects of product consideration. That said even social networks and communities must be aligned with marketing and sales enablement assets for full impact.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (1773)
Subscribers (114961)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.