Engagement Dis-content: The Perils of Putting Format First
Frank Cutitta of IDG Connect, with moderator James Miller of BrightTALK
About this talk
Frank Cutitta collaborates with moderator James Miller to emphasize how social networks should be considered one of the most important content assets given that peer-to-peer rates as one of the most important aspects of product consideration. That said even social networks and communities must be aligned with marketing and sales enablement assets for full impact.