Social media is the latest hype. There is ample evidence that it works for business-to-consumer (B2C) marketing but does it work for business-to-business (B2B)? B2B sales cycles are often longer and more complex than B2C ones, and the price point is usually higher.
• Do B2B customers care about Facebook, Twitter, blogs or branded communities?
• Is it worth investing time, money, and people in social media marketing?
During this session, five Silicon Valley social media professionals will discuss these and other pertinent questions, sharing what has worked for them and what to avoid.
Roundtable moderator: Natascha Thomson, MarketingXLerator
Natascha is the Owner & Founder of MarketingXLerator, a B2B Social Media Marketing Consultancy and the co-author of the book 42 Rules for B2B Social Media Marketing. She has over 15 years experience in B2B marketing, and holds two master’s degrees.
Audrey Stevenson, SAP
Audrey is the Sr. Editor and Community Manager at SAP Community Network. Part of the team that recently launched game mechanics in the community; Audrey doubld the activity and engagement on the site in just the first month.
Neil Blecherman, Intel
Neil is the Director of Social Media Partner Strategy at Intel Corporation, responsible for developing Intel’s social media engagement strategy with large ISV partners.
Perrine Crampton, Citrix
Perrine is the Community Programs Manager at Citrix, Inc. , managing the Citrix influencer program, community and user groups. Perrine is passionate about helping corporate organizations connect with customers and partners in new ways.
Dev Crews, Luminesa
Devon is CMO at Luminesa, a creative agency serving Fortune 500 and fast-growth companies. She has been a marketing executive for some of the world’s top brands including: Marvel Entertainment, Disney, Audubon, and IBM.