Mary Lou Roberts, Harvard University Extension Program; author at DIY-Marketing
About this talk
A question often heard today is, “Should we have a Facebook page?” Or MySpace or LinkedIn, or whatever. Marketers know they need to join in the conversation that Web 2.0 marketing has become. The relevant questions are really how to get started and how to develop a productive ongoing conversation. This webinar will give marketers specific guideposts on the road to conversational marketing, supplemented with examples and case histories.