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Innovation: Fact, Fiction or Fantasy?

Innovation is a word we hear often…it is used to describe our brand mindsets to our products and services. We strive for innovation. We brag about innovation. But what is real innovation? Where does it truly come from and how does it manifest?

As marketers look to elevate thinking, engagements and ideals beyond catch phrases and buzz words, how can we tell where and how true innovation can be bubbled up from within our organizations? Join the CMO Council as we discuss innovation and what it really means.
Recorded Dec 12 2013 47 mins
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Presented by
Michael Osofsky, NetBase; Mayan Mathen, NTT Innovation Institute, Inc.; Liz Miller, CMO Council
Presentation preview: Innovation: Fact, Fiction or Fantasy?

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  • Title: Innovation: Fact, Fiction or Fantasy?
  • Live at: Dec 12 2013 7:00 pm
  • Presented by: Michael Osofsky, NetBase; Mayan Mathen, NTT Innovation Institute, Inc.; Liz Miller, CMO Council
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